KENDRICK LAMAR'S 'NOT LIKE US' VIDEO: COSTS, REVENUE, AND IMPACT ON $75M NET WORTH

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By: Mansoor Ali ( Admin)

Streaming Revenue

Income from streaming services such as Apple Music, Spotify, and Tidal, where fans listen to the song featured in the video.

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Concert Revenue

The video's popularity can boost ticket sales for Kendrick Lamar's concerts and tours, a major revenue source for artists.

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Music Rights

Lamar likely holds rights to the music used in the video, which can generate revenue through streaming platforms like Spotify and YouTube

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Video Views

The video garnered millions of views on YouTube, potentially generating significant ad revenue

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Production Cost

The estimated cost to produce the "Not Like Us" video was reportedly around $500,000, covering filming, editing, and production 

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Sponsorship 

Brands may have paid for product placements in the video, providing additional revenue streams.

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Merchandise Sales

Kendrick Lamar's merchandise tied to the video or his music could see increased sales following its release

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Licensing Deals

The video's music and footage might be licensed for use in commercials, movies, or other media, generating licensing fees.

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Music Awards Impact

Recognition of the video through awards can increase Lamar's brand value and potentially lead to higher-paying performances and endorsements.

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Tour Sponsorships

Increased visibility from the video could attract sponsors for Kendrick Lamar's tours, providing additional financial support.