FIFA'S BOLD $2 BILLION MOVE: REVOLUTIONIZING FOOTBALL STREAMING
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Collaborating with UBS
FIFA is working with UBS Group AG to secure the investment, targeting financial investors primarily from the US and the Middle East.
Early-Stage Deliberations
The fundraising process is expected to begin in July, but details like timing and size are still being finalized.
Minority Stake Investment
The investment would involve a minority stake in FIFA+, offering financial investors future advertising and broadcasting revenue.
FIFA's Ambitious Fundraising
FIFA aims to raise up to $2 billion to expand its free streaming service, FIFA+.
FIFA+ Overview
Launched in April 2022, FIFA+ is a free, ad-supported streaming service that plans to stream 40,000 live games annually
Global Coverage Expansion
FIFA+ has been providing live streaming in smaller markets and offering free access to major tournaments like the Women’s World Cup in regions without sold TV rights.
Previous Capital-Raising Attempts
it has a history of seeking capital to fund new tournaments, including a $25 billion deal led by SoftBank Group in 2018 and a $1 billion attempt in 2020
Challenges in Broadcasting Rights
FIFA is currently struggling to secure a major broadcaster for the 2024 Club World Cup, now set to be held in the US
Talks with Apple Inc.
FIFA was in negotiations with Apple Inc. for global television rights for the Club World Cup, but the discussions have stalled.
Potential Regional Broadcasters
With talks with Apple stalling, FIFA is now considering selling the Club World Cup broadcasting rights to regional broadcasters.