FIFA'S BOLD $2 BILLION MOVE: REVOLUTIONIZING FOOTBALL STREAMING

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Collaborating with UBS

FIFA is working with UBS Group AG to secure the investment, targeting financial investors primarily from the US and the Middle East.

Early-Stage Deliberations

The fundraising process is expected to begin in July, but details like timing and size are still being finalized.

Minority Stake Investment

The investment would involve a minority stake in FIFA+, offering financial investors future advertising and broadcasting revenue.

FIFA's Ambitious Fundraising

FIFA aims to raise up to $2 billion to expand its free streaming service, FIFA+.

FIFA+ Overview

Launched in April 2022, FIFA+ is a free, ad-supported streaming service that plans to stream 40,000 live games annually

Global Coverage Expansion

FIFA+ has been providing live streaming in smaller markets and offering free access to major tournaments like the Women’s World Cup in regions without sold TV rights.

Previous Capital-Raising Attempts

it has a history of seeking capital to fund new tournaments, including a $25 billion deal led by SoftBank Group in 2018 and a $1 billion attempt in 2020

Challenges in Broadcasting Rights

FIFA is currently struggling to secure a major broadcaster for the 2024 Club World Cup, now set to be held in the US

Talks with Apple Inc.

FIFA was in negotiations with Apple Inc. for global television rights for the Club World Cup, but the discussions have stalled.

Potential Regional Broadcasters

With talks with Apple stalling, FIFA is now considering selling the Club World Cup broadcasting rights to regional broadcasters.